|Moe's Bar Graph?|
Well, Spike is comparing his results to prior months. Seems reasonable. What happens when you compare his results to the optimal scenario, though?
First, let's flesh out what "optimal" my mean. You know, with certainty, the following:
- the list of people who will buy your product,
- the marketing mix strategy (content, site, cadence) that will trigger a purchase from each of these people, and
- the cost of this ad strategy for each customer.