One weakness of the classic job interview is that the applicant can tailor his answers as to appear that he is interested, competent, and would be committed to the position if hired.
What if the company's name and the specific position were not known by the applicant?
A placement firm could film interviews with candidates and questions that reveal fit and style. Companies could then feel better about getting closer to truth. That way the applicant couldn't tell Software, Inc. that he enjoys researching by himself while also telling Branding, LLC that he works best in an open, teamwork environment. Might as well be truthful so that a good match is made. This reminds me of the transition when politicians could tell voters in different cities opposite platforms, then mass media came about and required a consistent answer.